VIDEO - Jakub Józef Orliński: When Millennials take over opera
The countertenor and internet sensation Jakub Józef Orliński, discovered in 2017 thanks to a video by France Musique, explains how he has become the mirror of a new generation seeking to make classical music more accessible by using social media.
Jakub Józef Orliński has utilised the trends and practices of his generation to facilitate access to operatic music. Though his popularity was initially launched via a video on YouTube, he has since performed throughout the world, and has even released his first album "Anima Sacra" in November 2018.
Social media and sharing
Orliński adds regularly to his Instagram account, bringing his subscribers behind the scenes of his productions: rehearsals, meetings, performances, but also his travels and discoveries, allowing his audience to understand the work involved in staging an opera and to follow the creative process as a whole, with the prospect of discovering the final result on stage. Much like his fellow "Millennials", he uses modern technology and social networks to communicate with and meet fans and professionals during each of his trips.
Breakdancing and freedom
Beyond music, Jakub Józef Orliński is passionate breakdancer, a different artistic activity bringing him a sense of freedom and variety. The breakdancing countertenor is well and truly part of Gen Y, for whom self-expression is of the utmost importance.
Charisma and a new audience
The countertenor gives off a positive energy and explosive charisma, notably via the social networks. Such enthusiasm clearly has a positive effect, since an increasing number of young people attend his concerts:
"It's one of my goals to bring new audiences to classical music concerts"
He also identifies easily with positive and joyful roles, such as Orimeno in Erismena by Cavalli, always "drunk with happiness", and Unolfo in Handel's Rodelinda", "covered in hope and bright colours".